An automated digital flyer, how do I get started?
Formatting a digital leaflet takes time, money and energy. Both when a new digital folder has to be created and when adjustments are made to the print version. More and more retailers are opting for a Dynamic Grid leaflet that can be published online every week without DTP work. Read more about the return on investment of a fully dynamic leaflet.
Greater efficiency with a Dynamic Grid
The online directory has always been a copy of the print directory. Pretty crazy really. A missed opportunity online. With a shrinking print circulation, the digital version can actually play a bigger role to stay always present with the promotions. Decouple the digital version from the print version with a different process, a different rhythm, more efficiency.
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Insights for your offline folder
Although the reading experience of the online version of the brochure is different from the offline version, it does not necessarily mean that the insights of the online version say nothing about the offline version
Increase your webshop traffic
Reaching many people with your online flyer is very nice because you can influence many shoppers to choose to visit your store. But the online flyer can also improve traffic and conversion in your shop
4 Ways to measure store traffic from the online folder
Leaflet distribution is changing. 4.4 million Dutch people are swiping through online leaflets to decide where to store that week. An important moment in the customer journey. The online leaflet contributes to online conversion and to generating store visitors. Measuring online conversions is relatively easy, but do you already know how many people visit a store as a result of the online flyer?
Personalize your online flyer
Reaching many people with your online flyer is very nice because you can influence many shoppers to choose to visit your store. But the online flyer can also improve traffic and conversion in your shop
There's more to the digital folder
The reach of the brochure is increasingly shifting to online. As everyone knows, different laws apply online than offline. So simply publishing your print version online is a missed opportunity. Now is the time to give the digital leaflet more attention. See below what other retailers did.
