WePublish vs. Publitas: Which Digital Catalog Platform Is Right for You?

If you’ve landed here trying to figure out the difference between WePublish and Publitas, here’s the short answer: you’re not choosing between two competitors — you’re choosing between two tiers of the same company. WePublish is our self-service platform, built for businesses that want to build and publish digital catalogs themselves. Publitas is our enterprise offering, built for larger retailers and brands that need custom integrations, dedicated support, and platform-level scale.

This page breaks down what each one actually includes, so you can figure out which side of the business fits yours — and get started with either one in a couple of clicks.

How WePublish and Publitas are related

Same company, same underlying publishing technology, two different ways to access it:

• WePublish is our self-service product line (Bronze, Silver, and Gold plans). It’s designed for businesses that want to sign up, build a catalog, and start publishing without a sales conversation.
• Publitas is our enterprise brand — custom-priced plans for large retailers and brands that need deeper integrations, higher data allowances, and a dedicated customer success team.

Both run on the same core catalog and flipbook technology. The difference is in how much control, customization, and support comes with the plan — not in the underlying product quality.

What you get with WePublish (self-service)

WePublish is built for teams who want to move fast without waiting on a sales cycle. Every self-service plan includes:

• A 14-day free trial — no commitment to start
• Unlimited publications on every tier (Bronze, Silver, and Gold)
• One user and one brand/language group per account
• Google Analytics (GA4) integration included on all three tiers
• Monthly or annual billing, paid by credit card (annual plans can also be paid by bank transfer)
• The ability to cancel directly from within your account — no calls required

Here’s how the three self-service tiers generally break down:

WePublish is the right fit if you’re publishing catalogs, flyers, or lookbooks regularly and want a tool you can fully control yourself — building, updating, and publishing on your own schedule, without needing IT or an account manager involved.

Good fit for: independent retailers, small-to-mid-size e-commerce brands, agencies managing catalogs for clients, and any team that wants unlimited publishing without a per-catalog cost.

What you get with Publitas (enterprise)

Publitas is where things scale up. It’s built for retailers and brands with larger catalogs, higher traffic, and more complex needs — the kind of setup where a dedicated relationship matters more than a self-serve signup flow.

Enterprise plans include:

• Custom pricing based on your specific needs (static PDF, dynamic publications, or full content creation from scratch)
• Substantially higher data allowances (1000GB/month as a default starting point, scalable further)
• Deeper integrations not available on self-service plans, including:
  • Adobe Analytics
  • Google Tag Manager
  • Bynder digital asset management
  • Google Looker Studio dashboards
  • Matomo analytics
  • Shopify (also available on WePublish Gold)
• A dedicated Customer Success Manager and account team
• Access to professional services — design, content creation, and performance optimization support
• 12-month minimum commitments, invoiced annually (bank transfer or credit card)

Good fit for: large retailers and multi-brand companies, businesses needing custom analytics or DAM integrations, teams that want a hands-on account relationship rather than a self-service dashboard, and any business publishing at a scale where 500GB/month isn’t enough.

WePublish vs. Publitas: side-by-side

How to choose

If you’re still not sure which side fits, ask yourself these questions:

Do you need more than 500GB of data traffic a month, or more than one user/brand per account? If yes, Publitas Enterprise is built for that scale — WePublish’s self-service plans cap out at Gold.

Do you need Adobe Analytics, GTM, Bynder, Looker Studio, or Matomo? These integrations are Enterprise-only today. If your team already lives in one of these tools, Publitas is the better fit.

Do you want to sign up today and start publishing without a sales call? That’s exactly what WePublish is built for — pick a plan, start your 14-day free trial, and publish your first catalog this week.

Do you want a dedicated account manager and professional services support? That level of hands-on support comes with Publitas Enterprise, not the self-service tiers.

Still unsure? Start with WePublish — you can always talk to us about upgrading to Publitas Enterprise once you outgrow the self-service tiers. It’s a natural next step, not a full platform migration.

Get started

Ready to build and publish your own catalog this week? Start your 14-day free trial with WePublish — no sales call required, cancel anytime.

Sign Up for WePublish →

Running a larger operation, or need enterprise-grade integrations and support? Talk to our team about what Publitas Enterprise can do for your business.

Request a Publitas Demo →

Frequently asked questions

Is WePublish the same company as Publitas? Yes. WePublish is the self-service product line (formerly sold under the Bronze, Silver, and Gold plan names); Publitas is the enterprise brand for the same underlying platform.

Can I switch from WePublish to Publitas later? Yes — many businesses start on a WePublish self-service plan and move to Publitas Enterprise as their catalog program and traffic grow.

Which one is cheaper? WePublish’s self-service plans are fixed-price and generally more affordable, since Publitas Enterprise plans are custom-quoted based on scale and integration needs.

Do both platforms use the same catalog technology? Yes — both run on the same core digital catalog and flipbook engine. The difference is in plan limits, integrations, and the level of support included.