In recent years, leaflet consumption has continued to change. Leaflets have always been read in print and digital form. In the last two years, the digital leaflet has become a channel in its own right. The development of the Yes sticker and then Covid-19 caused a focus on the digital variant. This is also reflected in the behavior of retailers who published more and longer digital leaflets in the past year and more. (source: Folders.nl)
Substantiation for folder budgets
For retailers to make better informed choices in the ratio of print and digital leaflets, Folders.nl and GfK are launching the updated Folder Monitor. By combining the consumer panels of GfK and Folders.nl, we are generating new and unique insights.
With both customer panels, a retailer can gain insight into the audience differences of its own print and digital leaflet. To gain insight into who reads where the digital and print leaflet. In this way a retailer can better substantiate how much time and money the digital and print leaflet require.
The research question is low-key and continuous. That means quarterly or semi-annual updates of the above insights. This way, a retailer keeps its finger on the pulse in terms of developments on print and digital brochure readers.
Want to know more about the updated Folder Monitor? Then get in touch: firstname.lastname@example.org