Publitas joins hands with WePublish / Folders.co.uk

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The two leading Dutch online publishing platforms are joining forces. Both parties have a wealth of experience in digitizing publications. Their complementary expertise in Discovery Commerce and data bring a wealth of opportunities for customers, both in the Netherlands and internationally. 

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The two leading Dutch online publishing platforms are joining forces. Both parties have a wealth of experience in digitizing publications. Their complementary expertise in Discovery Commerce and data bring a wealth of opportunities for customers, both in the Netherlands and internationally.
After 3 years without NOM research, WePublish has revived The National Folder Research 2022 in cooperation with De Reclamefabriek and some customers. The past three years have been very turbulent and have had a visible impact on the leaflet market in the Netherlands. This picture is also clearly reflected in the results.
Folders.nl and GfK are launching the updated Folder Monitor. By combining the consumer panels of GfK and Folders.nl we generate new and unique insights. Understand offline and online reading behavior per consumer group, relate the reading behavior of your own leaflet to that of the competition. We help you to make data-driven decisions, so that you make the right choices for the deployment of online and offline leaflets.
Get even more out of your online flyers on Folders.co.uk now by using our A/B testing module, or put dynamic flyers live on Folders.co.uk for the most relevant & up-to-date online flyer!
Generate online flyers faster . To be visible more and more often with your online folders, WePublish is launching the Dynamic Grid module. Build folder pages from a product feed and make folders more relevant than ever.
Spotta's folder website and app will continue as Folders.nl from February 12. This is the first noticeable change in Spotta's new strategic partnership with digital service provider WePublish. Both parties are joining forces, responding to the trend that consumers are increasingly using online leaflets to decide which (online) store to buy their products from.

Karwei makes advertising brochures yield better returns

For several years Karwei has been working on the best version of their digital advertising brochure. Karwei's positioning combines sharp promotions with atmosphere, decision aids and inspiration. To be more relevant to their customers, Karwei added

Yes sticker encourages digital leaflet reading

Starting in January, 12 municipalities are introducing the Yes sticker. Even more municipalities have indicated to introduce it later. The print leaflet and digital leaflet will increasingly have to work together to