Cases

Karwei makes advertising brochures yield better returns

Cases

For several years Karwei has been working on the best version of their digital advertising brochure. Karwei's positioning combines sharp promotions with ambiance, decision aids and inspiration. To be more relevant to their customers, Karwei already added dynamic pages with individual products. This allowed Karwei to quickly respond to weather conditions or market developments. After WePublish's Dynamic Grid module could also show atmosphere, group discounts and other content, it was time for Karwei to take the next step.

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For several years Karwei has been working on the best version of their digital advertising brochure. Karwei's positioning combines sharp promotions with ambiance, decision aids and inspiration. To be more relevant to their customers, Karwei already added dynamic pages with individual products. This allowed Karwei to quickly respond to weather conditions or market developments. After WePublish's Dynamic Grid module could also show atmosphere, group discounts and other content, it was time for Karwei to take the next step.
The print advertising flyer is under more and more pressure due to high costs. In contrast, the digital advertising flyer can generate reach every week and can be used efficiently and flexibly. Blokker recently digitized and automatically distributed the digital advertising flyer every week. By releasing a digital advertising flyer every week, Blokker maximizes digital reach. The process is automated and cost-efficient. In short; Blokker maximizes the return of the digital advertising flyer.
Horesca's target audience orders products in larger quantities than a consumer audience. It is therefore extra important to be able to place offers directly into a shopping basket. It prevents customers from having to look up items again after the folder to order. This step has been removed by the implementation of the shopping cart module.
Many publications that have a longer run have to deal with changing prices. Quite a chore to recreate these every time prices change. For the 2020 Praxis Garden Guide, dynamic prices have therefore been incorporated into the digital publication.
Stella is the largest e-bike specialist in the Netherlands. Stella has national coverage of e-bike test centers where e-bike buyers can always go for a no-obligation test ride or maintenance on your Stella.
Formatting a flyer takes time and money. It is easy to place the leaflet, formatted for physical distribution, online as well. However, evidence is piling up that this costs the retailer money. For GAMMA, there were several reasons to create a grid specifically for the online leaflet.

Karwei makes advertising brochures yield better returns

For several years Karwei has been working on the best version of their digital advertising brochure. Karwei's positioning combines sharp promotions with atmosphere, decision aids and inspiration. To be more relevant to their customers, Karwei added

Yes sticker encourages digital leaflet reading

Starting in January, 12 municipalities are introducing the Yes sticker. Even more municipalities have indicated to introduce it later. The print leaflet and digital leaflet will increasingly have to work together to