Oldenzaal - Online Publisher has been a pioneer in digitizing offline leaflets for 10 years, now is the time to shift up a gear. There is a growing demand in the market to deploy the online leaflet as professional as possible, as it becomes more important in the shopping choice of every shopper. Together with partners and customers, Online Publisher will demonstrate that retailers can use the data from the online leaflet to increase online sales, store visitors and offline revenue. The name WePublish fits better with this vision, which is why Online Publisher will be called WePublish as of Wednesday, February 6.
The online brochure market
Interest in the online leaflet has doubled in the last 5 years (source: Google Trends) and is still growing. Meanwhile, the market for the physical leaflet is in full swing. The medium is still an important tool in the customer journey to generate store visits and sales, both online and offline. Over the past two years, the data you can generate with the online brochure has become a source of opportunities. That is why WePublish is fully committed to reach and results, both online and offline.
"Over the past year we have developed hard on our state-of-the-art technology and our data-driven service and positioning. This now stands like a house and offers countless opportunities for the retail market today but also certainly in the future. Retailers can thus be much more relevant in their offerings to the shopper. From procurement to purchase, offline and online." , said Managing Director Nienke Bruggeman.